--- title: "The persona and the content plan" description: "Writing a persona that holds for months and serves acquisition as much as the conversation, then a content plan that feeds the sale instead of replacing it." url: https://ofm-course.com/modules/marketing/persona-and-content-plan/ module: "Module 04, Marketing, kept simple" updated: 2026-09-14 lang: en --- # The persona and the content plan ## In brief A persona is a two-page reference document, shared by everyone who writes on behalf of the creator, human or AI, anchored on an adult person with the same age everywhere. Acquisition content is public and tame, sales content is private and paid. Three inconsistencies break everything: the location, the local time and the language level. ## What you will be able to do - Write a persona sheet usable by the whole operation, including by an automated conversation system. - Tell acquisition content from sales content and know in what proportion to produce each. - Avoid the three inconsistencies that lose an account or a conversation. ## What a persona is, and what it is not A persona is not a fictionalized biography. It is a **shared reference document**: everything that, in conversations and in posts, must stay constant whoever the person or the system writing is. This definition has an immediate consequence. If three different people, or one person and an automated system, write in the name of the same creator, the persona is the only object that guarantees a fan will not see three different people. That is in fact the common situation in the industry: the investigation published by British GQ in August 2026 describes an artist who spent "six to eight hours a day, for six weeks" in training at a chatting agency under a fictitious male identity, to hold conversations on behalf of creators. A useful persona fits on two pages and contains eight fields. **The anchor.** First name, displayed age, city and country, time zone. The displayed age must correspond to an adult person and be identical everywhere: profile, bio, conversations, scripts. An inconsistency on this point is not a style error, it is a risk. **The occupation.** What she does with her days when she is not online. That is what makes absences, reply delays and night silences credible. **The register.** Language level, average message length, punctuation, use or not of abbreviations. Write it as a rule, not as an impression: "short sentences, no capital letter at the start of a message, never more than two sentences in a row". **Open topics.** Three or four themes she talks about willingly. They are the acquisition hooks and the conversation follow-ups. **Closed topics.** What she never talks about. This list is shorter but it prevents most slip-ups. **Limits.** What she does not sell, what she does not do, what she refuses. To be written with the creator, signed, and reread every quarter. **The rhythm.** Hours of presence, sleeping hours, slow days. Module 5 will use them to set the timing parameters. **Writing prohibitions.** Five sentences this person would never say. This field is the most useful of all when several people write, and it becomes indispensable when an AI writes. ## Two contents, two functions The beginner's most expensive mistake is to produce a single type of content and hope it does both jobs. There are two, and they obey opposite constraints. **Acquisition content** is public. It lives on Threads, on Instagram, on the discovery platforms, and it is subject to those platforms' rules. Those rules are published: Meta's Community Standards prohibit in particular photorealistic images showing visible genitalia or visible female nipples, outside breastfeeding or protest contexts, and a separate policy governs sexual solicitation, prohibiting "Content that asks for, offers or provides methods of contact to acquire pornographic material, or contains usernames or links to pornographic websites". The next lesson details what this concretely implies for a funnel. Acquisition content must therefore be suggestive without being explicit, and above all it must be **interesting beyond its subject**. A post that only works because it shows something does not travel. **Sales content** is private and paid. It lives in the inbox, it is sold per item, and it follows a tier logic that the lesson [The price ladder](/modules/chatting/the-price-ladder/), in module 5, describes. Its constraints are not those of social networks but those of the payment platform and the persona. The production ratio varies with the maturity of the operation, but the rule of order is stable: **no sales content is produced before there is a price ladder**, otherwise you produce at random and end up with a catalog that fills no tier. ## The content plan, in practice A content plan fits on one page and covers four weeks. Start with **the inventory**. List what already exists, sorted by level, from the tamest to the most explicit. Most operations discover at this point that they have too much content at a single level and nothing for the intermediate tiers. Then define **the slots**. How many public posts per day and per account, how many new sellable media items per week. Numbers, not intentions. Plan **series**. A series is a set of media items shot on the same day, in the same place, in the same outfit, and cut into several tiers. It is the most profitable format because it feeds both acquisition and sales, and because it gives a natural consistency to the scripts of module 6. Finally, keep **a reserve**. An operation that publishes everything it produces has nothing left the day production stops, and production always stops. ## The three inconsistencies that cost dearly **Location.** A persona based in Lyon whose photos show an American power outlet, or whose posts mention incompatible weather, loses her credibility at once. Check the backgrounds. **Local time.** This is the most frequent and the most telling. A persona supposed to be asleep replies at three in the morning because the team writing is in another time zone. Module 5 treats this point as a configuration parameter, not as an instruction. **Language register.** When several people write, the register drifts. The persona sheet, and in particular the five forbidden sentences, exists exactly for that. These three inconsistencies have one thing in common: they are not visible in an isolated message, only over time. That is why they are fixed by a document, not by attention. ## Key takeaways - The persona is an operational document, not a style exercise. If it does not fit on two pages, it will not be applied. - A persona must be anchored on an adult person, with a displayed age that is consistent everywhere, without exception. - Acquisition content is public and tame. Sales content is private and paid for. Confusing them kills the funnel. - Three inconsistencies break everything: location, local time and language register. They are what fans and detection systems spot. ## Do this now Write version 1 of your persona sheet. Forty-five minutes, two pages maximum, in the persona folder. 1. Fill in the eight fields listed in the lesson. No empty field, no vague wording such as friendly or natural. 2. Write ten sentences this person would say, and five she would never say. The five forbidden ones are the ones that will serve the most. 3. Note the persona's time zone and write down her sleeping hours. You will use them in module 5 for reply rhythms. 4. Reread looking for one thing only: a fact you could not sustain for six months. Delete it. ## Sources - Meta, Community Standards, Adult Sexual Solicitation and Sexually Explicit Language, https://transparency.meta.com/policies/community-standards/sexual-solicitation/, checked on 2026-09-14 - Meta, Community Standards, Adult Nudity and Sexual Activity, https://transparency.meta.com/policies/community-standards/adult-nudity-sexual-activity/, checked on 2026-09-14 - British GQ, This artist spent six weeks undercover as a male OnlyFans chatter, https://www.gq-magazine.co.uk/article/undercover-male-onlyfans-chatter-ella-fleck, checked on 2026-09-14