The OFM glossary, theme by theme

Every term also has its own short page in the online glossary. This glossary can be read in order or by entry. Each word points, when one exists, to the lesson that covers it in detail. The definitions are the ones used throughout the course; when a jargon word matches nothing published by a platform, the definition says so.

The trade

OFM

OnlyFans management. Managing, on behalf of a creator, her catalog, her audience acquisition and her paid conversations. The word comes from one platform, but the trade is now practiced on several, Telegram included. See OFM in 2026.

Agency

A structure that manages several creators and is paid a percentage of their net revenue. The agency has no contractual relationship with the platform; it has one with each creator. See Agency or solo.

Manager

The person, or the structure, that manages an account for a creator. The word is neutral: a manager can be an agency, a freelancer, or the creator herself with tools. See Actors and money flows.

Creator, model

The person whose image and persona are sold. Both words are used in the industry; “model” comes from recruiting, “creator” from the platforms’ vocabulary. The course uses “creator” because she is the one who, contractually, receives the revenue. See Recruiting a model.

Chatter

The person who runs a creator’s inbox, writes in her place and sells in conversation. The course describes this job from public job listings and the press. See The chatter job and what it costs.

Persona

A creator’s public character: first name, tone, universe, topics, limits. The persona is written down, kept consistent over time and shared by everyone who speaks on the creator’s behalf, human or AI. See Persona and content plan.

Selling

Subscription

The recurring payment that gives access to a creator’s feed. On a content platform, the subscription can be paid or free; a free account then sells piece by piece. See The price ladder.

PPV

Pay per view. A media file sent locked in the conversation, which the fan pays to open. It is the main revenue of most operations, and the reason the conversation is the center of the trade. See Anatomy of a PPV script.

Tip

A free payment, with no defined counterpart, sent by a fan. On Telegram, the functional equivalent exists as gifts paid in Stars. See Telegram Stars.

Mass message

A message sent in one go to a list of fans, often with a locked media file. It is the volume tool; the individual conversation is the margin tool.

Follow-up

A message sent to a silent fan to reopen the conversation. Follow-ups are planned by length of silence, not by whole list.

Script

A written sequence of messages and media, with its price tiers, that guides a conversation toward a sale. A script is tested, versioned and adapted per audience. See Versions per audience and testing method.

Unlock

The paid opening of a locked media file. The unlock rate is the ratio of media opened to media sent; every tool that publishes this figure must publish its definition. See AI chatting explained.

LTV

Lifetime value, the value of a fan over the whole length of his relationship with a creator. It is the figure that decides how much you can spend to acquire a fan. See the Fan value tool.

Average order

The average amount of a sale. Together with the number of sales, it gives the revenue; together with the unlock rate, it tells whether prices are well placed.

Acquisition

Funnel

A person’s path from a public post to a first conversation. The course splits it into four steps: seen, followed, clicked, in conversation. See The Threads and Instagram to Telegram funnel.

Bio

The short text displayed on a public profile. It is where the move from the “followed” step to the “clicked” step happens, and it is the text most exposed to platform rules. See Instagram.

Link page

An intermediate page, hosted by a third-party service or by you, that gathers the possible destinations. It is used when the acquisition platform does not accept the direct link. See The best OFM tools by category.

Main account, satellite accounts

The main account carries the persona and its history; satellite accounts post in volume and point to it or to the destination. An operation treats satellites as a consumable. See Account hygiene and measurement.

Ban

The closure of an account by the platform. No platform publishes its trigger thresholds; what it publishes is its content rules. See Roles, tools, bans.

Shadowban

A jargon word for a drop in reach without notification. The term appears in neither Meta’s nor TikTok’s published rules. What these platforms publish is something else: Instagram describes in its help center content that is “allowed on Meta technologies, but may not be eligible for recommendations”, for example “pictures of people in see-through clothing” or “A photo zoomed in on someone’s buttocks”, and the app gives each account a status it can consult. TikTok publishes, in its rules in force since September 13, 2025, that “Some content, like significant adult body exposure or sexually suggestive behavior involving adults, is age-restricted and ineligible for the FYF”. The phenomenon therefore exists, under a different name and with published criteria. See TikTok.

Platforms

OnlyFans

The subscription content platform that gave the trade its name. Its published commission and the nature of its relationship with the creator are cited in Legal and tax basics. See also the module OnlyFans, MYM, Telegram.

MYM

A subscription content platform of French origin, with its own audience and its own published rules. See the module OnlyFans, MYM, Telegram.

Fansly, Fanvue

Two other subscription content platforms, often used as a complement or a fallback. Several tools in the industry cover them, others do not; that is a tool selection criterion, not a matter of principle.

Telegram

A messaging app, not a content platform. It brings zero discovery and gives in exchange a list and an inbox you control, with a public API for automation. See Telegram Stars and what the channel changes.

Stars

Telegram’s in-app currency, currency code XTR. The published terms state that “All sales of Telegram Stars are final”. On the seller side, Telegram’s terms for content creators state that “Star balance rewards require 21 days” before becoming available for withdrawal, and that the processing of withdrawals is outsourced to Fragment. See Cash flow and margins.

Bot

An automated Telegram account, created and documented by Telegram, able to receive payments in Stars. The bot is a technical object; the AI that writes the replies is something else. See Telegram Business, bots and payment links.

Telegram Business

Telegram’s professional offer, announced on March 31, 2024, which lets an account set a greeting message, quick replies, an away message, and connect bots “that will process and answer messages on their behalf”. It is the mechanism by which an AI replies from the creator’s own account. See Telegram Business, bots and payment links.

Tools

CRM

Customer relationship management. In this trade, the tool that centralizes the inboxes of several creators, manages the team’s access and logs who did what. See The best OFM tools by category.

Media vault

The library of a creator’s photos and videos, with their descriptions and prices. A well-kept vault is what lets a script, human or AI, send the right media at the right moment.

DRM

Digital rights management, the techniques that limit the copying of a media file. In the industry, the word mostly means watermarking and leak tracking. No technique prevents a screenshot.

Scheduler

A tool that posts in your place, at set times, on one or several accounts. It buys regularity, which is the first driver of the “seen” step of the funnel.

Anti-detect browser

A browser that isolates each account in a separate profile, with its own fingerprint and its own proxy. It changes technical conditions; it does not change a platform’s judgment of a piece of content.

Proxy

An intermediate network address, often residential or mobile, billed per gigabyte or per address. It goes with the anti-detect browser; on its own, it is useless.

Conversation AI

A system that reads fans’ messages and writes the replies on the creator’s behalf, with or without human validation, and sells in conversation. The course says “the AI” for these systems, and keeps “bot” for the Telegram object. See AI chatting explained.

Legal

Management contract

The document that binds a creator and her manager: term, notice period, percentage, scope, return of access. It is the only enforceable document between them, since the platform is not a party to that relationship. See Legal and tax basics and the contract generator.

Consent

A person’s written, dated and signed agreement on the use of her image: what can be published, resold, translated, used in advertising. Consent given for one use does not cover all of them.

Proof of age

The document establishing that every person appearing in sold content is an adult. Platforms check it at sign-up; the manager checks it on his side and keeps a record.

2257

Section 2257 of Title 18 of the United States Code. It requires whoever produces content depicting sexually explicit conduct to “create and maintain individually identifiable records pertaining to every performer”, with the name and date of birth checked against an identification document, and to affix to every copy of the content “a statement describing where the records required by this section” may be located. It is the American framework for proof of age.

LCEN

Law no. 2004-575 of June 21, 2004, on confidence in the digital economy. Its article 6 sets the obligations of hosting providers and the identification of publishers of online services, and frames the content takedown procedure. It is the French law that applies when you publish a website, a link page or an online service.